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I am an aspiring creative director graduating with a BA in fashion branding with communications. I’m an enthusiastic learner dedicated to pushing myself and my creative abilities. I love immersing myself into my practice, routinely challenging myself to experiment more within my work, in April this year I hosted a charity event raising awareness for the visually impaired and the struggles they face when shopping. Raising over £600 for two local charities in Wakefield also allowed me to enhance my skills in building real-life working relationships with businesses and charities. The event was a method of experimentation for me as I typically pursue image-based projects and visuals, I challenged myself to produce a more experiential outcome focusing on an immersive sensory experience. This allowed me to experience creative direction from a new angle of managing a team, planning, and hosting an event focusing on my organisational skills. I thrive working to deadlines and work well under pressure. I’m devoted to producing aspirational work, evoking feelings, and emotions from the target audience, as I previously discovered when I studied business, the best way to connect with a potential customer is through emotions. I’m versatile and able to also do this through art direction, in which I have been given a brief by other creative practitioners to help elevate and propel their work to their end goal, I have succeeded in doing this through editorials and promotional work. As a natural leader, I can self-reflect, recognising the strengths and weaknesses of myself and others. I manage a team well delegating tasks in keeping with different team members’ strengths to ensure efficiency and success. I’m committed to my professional development and looking for work that is stimulating and engaging, whilst allowing me to learn a multitude of new skills and perfect my craft.